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Ladbrokes.com.au launched in Australia back in 2013, making it one of the newer bookmakers in the country but their pedigree in the gambling industry cannot be denied.
Being one of the world’s most trusted and respected sports betting companies already put Ladbrokes in great stead, but their acquisition of Bookmaker.com.au helped expedite the process of gaining a foothold down under.
Ladbrokes is one of Australia’s best bookmakers in terms of variety. All three racing codes are represented, as well as a plethora of sport from around the globe, but one point of difference for Ladbrokes is the fact they offer overseas racing alongside racing vision.
So why Ladbrokes? What makes a punter choose the English giants and what exactly sets them apart from the bookmaker pack in Australia?
Ladbrokes, like all other Australian bookmakers is forced to comply with the regulatory gambling reforms of the countries in which it is licensed. Despite being a multi-national bookie brand, Ladbrokes Australia has to comply with the Bonus Bet Ban which has affected all sign up bonuses and promo bet bonuses for Australian punters. The ban means Ladbrokes cannot offer any matched deposit sign up offer or promo bet bonus, especially to new customers who might be induced to sign up based on a bonus offer.
Existing Ladbrokes customers may still be offered bonuses in the form of Enhanced Odds or early payouts on racing and sport every day, so it pays to visit Ladbrokes’ promotional page whenever you log on to check what deals the company is offering.
As of the 26th May 2019 all free bets, bonus bets, sign up bonus offers, deposit bonuses and promo bonuses are banned Australia wide. As a result of gambling reform known as the National Gambling Framework, no Australian licensed bookmaker is legally allowed to offer any sign up offer, bonus, promo deposit bet bonuses or free bet to Australians. The changes have become known amongst punters as the Bonus Bet Ban.
In November 2018, the federal government announced a Nationwide Gambling Framework for the online gambling industry specifically targeted at licensed Australian bookmakers. The National Consumer Protection for Online Wagering laws are designed to shield minors, gambling addicts and other vulnerable sectors of the community from the various advertising and marketing strategies employed by betting operators.
Consequently, in Australia Free Bets have been outlawed. No Australian punter can get any free bet, sign up bonus offer or bet bonus at any Aussie licensed online bookie. Bookmakers are allowed to provide bonuses to punters in the form of cash that have no turnover requirements, are not an inducement to open a new account, and that can be immediately withdrawn.
No Australian bookie is yet to offer real cash bonuses in place of the outlawed free bets.
Yes, the bonus bet ban includes Ladbrokes Australia.
The racing markets are where Ladbrokes really excel.
All three of the major racing codes are represented in Australia, and the company offers first past the post insurance on any thoroughbred race that features a protest. This means if your elect wins you will get a return, or if you had the horse who won on an upheld decision you will also get a dividend.
Another great feature of Ladbrokes is their dedication to overseas racing and sport. Not only are the events that are televised on Australian subscription television catered for, but US racing in all its forms are able to be punted on.
Ladbrokes also provide race footage for these events, giving adding a nice little touch for those punters who do not mind a flutter on the overseas gallops and dogs.
Ladbrokes offer a multitude of sports for clients to bet upon.
Ladbrokes literally have 100’s of markets the listed sports:
For a full list of sports and their markets visit Ladbrokes.com.au and take a look.
Depositing funds with Ladbrokes is simple and safe process. Methods of deposit include credit card, BPAY and bank transfers.
You can also deposit funds via direct transfer from your internet banking which can take around 24 hours to be processed.
To use this service, Ladbrokes will supply you with an account number and BSB to deposit funds. All direct transfer deposits take around 24 hours to clear and be available for use in your account.
Minimum deposit amounts can vary between each method, but across the board it mostly is a $10 minimum deposit.
Another feature of Ladbrokes is their option of depositing funds at a designated in-person outlet. Ladbrokes has numerous outlets littered around Australia that allow punters to deposit money at their store.
Ladbrokes have one of the most aesthetically pleasing site and app interfaces amongst the Australian bookmakers.
Utilising red as their prominent colour, on the left hand side of the site you will see quick links to live sport events and the most popular markets that are taking place in the near future.
In the primary part of the site is the racing section. The next 12 races are featured, but there is a shift toggle at the top of this area that lets you switch between sport and racing.
The Ladbrokes app is also incredibly easy to use and pleasant to look at. The company also offers comprehensive information on races that can be accessed by simply turning your phone to the side.
We were not immediate fans of this betting site when it launched in 2013, but revisiting the site for our Ladbrokes review, we found it has improved out of sight.
It is not often that a bookmaker has several clear points of difference from their rivals but that is exactly what Ladbrokes boast.
Their odds boost extra deal is unique and certain to be emulated across the, their wide range of sport is as good as any around the internet and their dedication to all three forms of racing from all around the world is second to none.
Those indecisive prospective punters who are looking to sign up at a respected global bookie need not look further than Ladbrokes.