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Owner: Unibet Group PLC
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UNIBET has existed worldwide since 1997 but their presence in Australia was not realised until 15 years later when the Maltese-based bookmaker purchased former Aussie betting company Betchoice back in 2012.
From then on Unibet has labelled itself as a bookmaker that prides itself on providing the punters exactly what they want. The company expanded on Betchoice’s infrastructure and is pushing hard to be one of the most recognisable sports betting agencies in Australia.
The company bills itself as the smart man’s betting option. The tagline ‘By punters, for punters’ is the battle cry of Unibet and they have set their entire marketing strategy around this framework.
Have Unibet lived up to the billing of being the punters’ playground or are they just another company who is all bark and no bite?
Punters have two options when they elect to open an account at Unibet.
Clients can make their first deposit of $20 and get $100 to bet with straight off the bat. Or they can get a 100 percent matched deposit bet of up to $150.
This means punters who decide to deposit any amount up to $150 can have up to $300 to invest in any market that they choose.
Unibet’s racing markets are comprehensive for the Australian and New Zealand markets.
All three of the major racing codes are represented in Australia, and the company offers first past the post insurance on any thoroughbred race that features a protest. This means if your elect salutes but is relegated to second due to an upheld protest you will get paid out. Same goes if you have the horse that is named the winner after a successful challenge.
All racing options that are shown via subscription television are provided via Unibet, but unlike some other bookmakers their racing betting markets dry up as soon as the television coverage ends.
Unibet prides itself on the sports betting arm of the company and they do not let their clients down.
Unibet has thousands of markets across a plethora of sports to bet on. The main markets punters can invest on at Unibet are:
For a full list of sports and their markets visit Unibet.com.au.
Depositing funds with Unibet is as objectively simple process. Methods of instant deposit are:
Other deposit options
Credit Card and BPAY
Unibet offers their BPAY deposit details on their site but punters should bear in mind it can take up to 48 hours for the money to hit their account.
Invariably it is a minimum of $10 across the board at Unibet for all deposit methods.
Withdrawals from Unibet can be made to either your credit card or your bank account. It typically takes anywhere from 24-48 hours to hit your account depending on who your institution is.
The first thing you will notice about Unibet is the simplistic nature of the site.
Unibet uses predominantly green and grey on their site which gives an easy on the eye appearance that not all bookmakers are able to provide.
At the top of the page, you can differentiate between sports, live-betting and racing. A click of the button on either of those options will open up a comprehensive list of all upcoming events and notable future events.
Clicking on the racing section will provide in the middle of the site all racing for the entire day and every race of each card. It is a nice change from other betting services who elect to only show upcoming events.
The app utitlises a similarly user-friendly experience. The options can be toggled at the top just like the site and the drop-down menus make the ease of access to markets and events.
Unibet is the self-anointed punters’ bookmaker and as far as their dedication to sports and racing, we find it hard to argue.
Their sports betting portfolio of events is second to none and their racing markets are just as great. We would love to see markets for events such as American and UK gallops remain open, but that may be an option the bookmaker looks to add in the near future.
Overall Unibet offers punters a solid service of sports and racing. There is no solid differential point for the Maltese-based company but those looking for reliability and a great range of sports need not look further.