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Owner: WilliamHill PLC
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Having shut up shop in 2015, Centrebet.com is back with a new MO: to provide a premium online wagering service for serious punters. The firm touts itself as a haven for gamblers who want the best fixed odds on sports and racing with no gimmicks, no special deals and no risk of being cut off for winning. It also offers higher maximum win limits than the vast majority of online bookies.
Centrebet was founded in 1992, making it one of Australia’s oldest corporate wagering firms. In 1996 it became the first licensed bookie in the Southern Hemisphere to offer an online sports betting service. Over the next two decades the company established itself as a major player on the Australian gambling scene, until it was bought out by William Hill in 2013 and then folded into the British bookmaker’s AU operations two years later.
So why has Centrebet returned?
For one, William Hill needed an answer to its underwhelming early performance in the Australian marketplace. The consolidation of Centrebet, Sportingbet and TomWaterhouse.com under the Hills banner had not brought in as much sustained traffic as initially hoped, so the firm revived the Centrebet brand and positioned it as a premium service with the aim of luring a new kind of clientele.
The clientele in question is an ever-growing number of punters whose high win ratios have caused other online bookmakers to cut them off and close their accounts. That’s why Centrebet is all about offering serious, successful gamblers a no-frills product that promises the best fixed odds in town, higher wagering limits and a guarantee that ‘Winners are welcome’.
Centrebet’s gimmick-free approach is evident from the moment you load up the homepage. There are no flashing banners, no weekly specials and cash-back deals plastered all over the place – just markets and menus. If you are the kind of punter who wants to get straight down to it, this is an appealing trait.
The somewhat Spartan design also makes the website incredibly easy to navigate. At the top of the homepage you can toggle between ‘Sport’ and ‘Racing’ with a single click; the sidebar on the left of screen features a handful of quick links above complete and collapsable menus that house all available market categories; on the right is your virtual bet slip, along with a handy widget that shows upcoming races and matches. Piece of cake.
Does premium price mean a limited range of racing markets compared to other bookies? In Centrebet’s case, never.
Click over to the ‘Racing’ tab and you will see a complete grid of the day’s thoroughbred meets from Australia and all over the globe. A simple calendar function also allows you to view future racing markets. Towards the bottom of the page is a special grid titled ‘Horse Racing – Multiples’, which highlights racing exotics on offer such as daily doubles, trebles, quaddies and more.
The left-hand menu offers an even more detailed view. You can skip ahead to horse racing meets up to five days in advance, or narrow down the field by country with quick links for Australia, New Zealand, France, Singapore, the UK and the USA. You can also browse harness racing, greyhound racing, featured race meets, multi bet selections, settled results and much, much more.
Like all the best online bookies, Centrebet.com offers a range of mobile betting services for smartphone and tablet devices. These include dedicated apps for both iOS and Android devices, both of which can be accessed via the Centrebet desktop website. There is also purpose-built mobile site which is compatible with all major browsers on a wide range of operating systems, including BlackBerry and Windows Phone.
No matter whether you opt for the iOS app, the Android app, or the mobile website, you get the same kind of no-nonsense, clutter-free and highly functional interface as the Centrebet’s desktop product. That means all the same markets that are available on PC and Mac, but in a simple, easy-to-use package that allows you to enjoy industry-leading fixed odds no matter where you are.
If you like to venture away from the ponies every once in a while, Centrebet runs a complete range of sports betting markets for matches, leagues, tournaments and special events from all over the globe. Indeed, this was the first Australian bookie to offer a licensed sports wagering service. Punters can be bet to win up to $10,000 per wager at Centrebet, which far outstrips the maximum limits at most sports bookies.
The left-hand menu on the Centrebet.com desktop site shows the following categories:
One of Centrebet’s most attractive policies is its minimum win limits, which are far higher than the industry standard. Punters can bet to win a minimum of $1000 on all Australian horse racing, and that figure rises to $5000 on Saturday metro races and $2500 on Saturday non-metro races.
This is great news for full-time gamblers, trackside bookies and anyone who can’t get a big bet on at other online wagering sites. As William Hill Australia’s CEO, Tom Waterhouse, said when Centrebet unveiled these guidelines in 2017: “If you are a professional punter, rails bookie looking to bet back, serious punter or have previously had your account restricted by a competitor I encourage you to sign up to Centrebet and take us on.”
Some online racing bookies offer a wide array of banking options, running the gamut from PayPal to cashier’s cheques. Centrebet keeps it simple: Visa or MasterCard. This is unfortunate if you prefer alternative deposit methods such as a Neteller e-wallet account or Paysafecard prepaid vouchers, but it fits with the bookie’s straight-edged, no-bull philosophy. If you want to fund your account via BPay and spend your winnings on a cash-out card, look elsewhere.
Centrebet is licensed and regulated by the Northern Territory government, with the right to offer online and telephone betting services for sports, racing and entertainment Australia-wide. Customers can seek support and assistance 24 hours a day and seven days week via live chat or telephone, while the ‘Help’ section on the website features FAQs on a broad range of topics related to account management, racing products, betting rules and more.