Neds bookmaker launches in Australia

Neds.com.au

THERE is a new online bookmaker on the Australian scene after former Ladbrokes boss Dean Shannon launched Neds on Wednesday.

Going live just in time for the spring racing carnival, Shannon has taken his expertise from initially founding Bookmarker.com.au, to taking the reins at one of Australia’s largest bookmakers and delivered a product that is unusually comprehensive given its infancy.

The self-confessed team of “computer nerds, sports enthusiasts, statisticians, bookies and digital wizards” have designed a website that is both easy to use, great to look at and more importantly, filled to the brim with markets.

Alongside a full book of races from all disciplines, Neds has separated itself from the pack by including international gallops, which took a number of other new bookmakers longer than expected to lock down.

To make it worthwhile for new customers to make the switch, Neds has put up a huge $500 first deposit matched bonus, which can be used for all upcoming racing events, including the highly anticipated 2017 Cox Plate.

Neds $500 sign-up offer

Loading Neds with a number of promotions, including a bet boost feature which increases your stake on fixed odds bets, is also seen as an astute move by Shannon, who will need to hit the ground running in arguably the most important time for online bookmakers in Australia given the Caulfield Cup and the Melbourne Cup are both just around the corner.

The choice to enter the betting marketplace during online bookmaking’s most volatile time is a curious one for Neds. South Australia’s point of consumption tax alongside crackdowns on gambling advertising and limits to lines of credit and an upcoming ban on live-betting in sport.

The new company is set up to thrive in the face of potential adversity given the prudence they have shown in setting up the agency by offering a new and fresh take on the tried and sometimes tired world of online gambling.

Click here for a full bookmaker review of Neds and its services for punters.

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